News credibility was key
In your excellent “New$ Value” piece, I agree with Associate Professor of Journalism Charles Davis’ statement that the relationship between newspapers and advertisers was “historically lucrative but [now is] structurally unsustainable.” We know that advertising historically accounted for 80 percent to 90 percent of newspaper revenue. But to say that “advertisers don’t have a dog in the fight, but they paid for journalism because they wanted to reach the audience” is a stretch. The advertisers’ “dog in the fight” was the credibility of the news product — scrupulously kept at arm’s length from their influence — that assured a valid list of subscribers (verified by the Audit Bureau of Circulation) who read the newspaper, including the ads, cover to cover.
I extend my thanks to Professor Davis and his colleagues at the Missouri School of Journalism for their research and efforts to save print journalism. I truly believe that the erosion of our daily freedoms, coupled with corruption in government at all levels, has a direct correlation with the demise of responsible journalism.
John R. Stanard, BJ ’62, Poplar Bluff, Mo.
Enjoyed Gelatt’s comments
Excellent Media of the Future issue. First-rate in every way. I thoroughly enjoyed Rod Gelatt’s comments about KOMU-TV. The story brought back warm memories of my Mizzou days, especially those early mornings when I did the 7:25 newscast live for TV News. The studio at that hour resembled a morgue. It was yours truly, one engineer and one remote camera. Gelatt would often call the studio at 7:31 a.m. to point out that I had failed to pronounce some names of nearby cities or counties properly. I learned a great deal about news, especially the importance of accuracy and fairness.
Jack G. Shaheen, PhD ’69, Hilton Head, S.C.
Check out artists’ work
I want to take a moment to applaud the beautiful showcase of Dr. Cordones-Cook’s work. The magazine’s website, including the video, compels you to come see these works in person. I also appreciate the culture and political circumstances that produced them.
I adore the substantial resources that Mizzou and the College of Arts and Science bring to our community. I cannot wait to introduce my two young daughters to these works at the Museum of Art and Archaeology. I imagine it will touch off a desire for producing art pieces of their own, along with a little foreign-language groundwork.
Every time we bring our children to campus to see these windows into the world, it’s a chance to talk about college and why MU is a world-class institution in our own backyard. Muchísimas gracias.
Paula Carter, BA ’89, MA ’98, Columbia
Cliff and Beaux Minx return to Mizzou each basketball season.
I read with interest the recent article concerning the bestowing of letter jackets at Mizzou. I learned that Mizzou has roughly 5,000 living alumni who have earned athletic letters. Probably the two oldest Missouri lettermen still wearing their letter jackets are 91-year-old twin brothers: [my father] Charles “Cliff” Minx, BS EE ’44, and [my uncle] Francis “Beau” Minx, BS EE ’44. They lettered in basketball in 1944 and come to the former players’ game each year, both proudly wearing their original jackets. The jackets have not changed much since 1944; the only real difference is that today’s jacket snaps, rather than buttons, in the front. If all things go as planned, Cliff and Beau will return to Columbia during the winter season to show their Mizzou spirit once again.
Charles C. “Chip” Minx, BA ’71, Kansas City, Mo.
All the news
What a great issue [Summer 2011]. Everything I need to know about electronic journalism! After graduating in agricultural journalism, I spent all my working years in various forms of journalism, including with the U.S. Air Force. I retired from Purdue University in 1995. Along the way, I managed to earn a master’s in journalism at Indiana University.
James B. Oliver, BS Ag ’59, West Lafayette, Ind.
A good mix
I just read the July @mizzou email newsletter [sent monthly to alumni for whom MU has email addresses] and wanted to say keep up the good work! It was informative, had a nice mix of academics, activities and athletics stories, and it was just the right length. It’s a good complement to the printed version of MIZZOU magazine. It provides an MU fix between magazines.
Eugene Young, BS BA ’76, Inverness, Ill.
Editor’s note: To subscribe to the free electronic newsletter, go to atmizzou.missouri.edu.
Blazing new trails
As a Mizzou J-School alumnus and CNBC correspondent, I want to congratulate the Mizzou Alumni Association for consistently publishing a well done, entertaining and informative alumni magazine. The latest edition focusing on Media of the Future did a great job showcasing my fellow J-School alumni blazing trails. As a graduate who comes back to talk with broadcast journalism students, I am not surprised to see former Tigers doing well after graduation.
Like all publications, the MIZZOU alumni magazine has had an up and down track record. That said, in the last two or three years it has been well done on a consistent basis. Congratulations. Go Mizzou!
Phil LeBeau, BJ ’88, Naperville, Ill.
I was reading the recent issue of MIZZOU magazine and saw the article on the Heritage Scholarship [“Bigger and Better,” Summer 2011]. Please keep working on improving scholarship opportunities for children of out-of-state alumni. There is/was nothing offered for high academic achievement. My youngest daughter was interested in Mizzou coming out of high school, but Mizzou was not competitive. Jessica graduated high school in Florida with a 4.0, an associate degree and a 33 on the ACT. All Mizzou could offer was the Heritage Scholarship. Multiple SEC schools offered scholarships, and she accepted the Presidential Scholarship at Auburn University. It paid tuition, a $1,500 technology scholarship and $4,000 to study abroad. Jessica is graduating this summer — in two years. She will be attending Alabama Law School this fall on the Dean Scholarship, full tuition plus stipend. I am obviously proud of my daughter and thankful for the opportunities that she has been afforded. My point and concern is that Mizzou does not compete for these exceptional students — not even for legacies.
Jeff Mohr, BGS ’88, Susan Mohr, BHS ’88, Carrollton, Ga.
The latest MIZZOU magazine was an especially strong issue with lots of relevant articles. In particular, the column by Todd McCubbin [“Bigger and Better,” Summer 2011] discussed increased enrollment. This interests me because I have a daughter who is just finishing her freshman year in high school and is interested in attending Mizzou.
The criteria for the Heritage Scholarship are pretty clear, but I am also glad to hear there is additional funding for a Legacy Scholarship. What are those requirements?
I am planning to bring her to campus this fall. She hasn’t been on campus since she was about 3, and I think it would be good for her to have a firsthand view. Is there going to be a special Homecoming event for prospective students? That might be a way to help high schoolers feel welcome. I also wonder if there could be some ongoing communications to keep them feeling connected? Also, could alumni do something for high schoolers?
A rising sophomore, my daughter is still exploring possibilities. She knows I was active in student government and intramural sports while at Mizzou. Whether she majors in journalism or English and education, Mizzou could be a great college for her, too. Thanks for thinking of the future students.
Lisa Luppino Daly, BJ ’86, Glenview, Ill.
Editor’s note: The Mizzou Alumni Association administers a scholarship program that last year awarded individual scholarships to more than 250 students. One pool is reserved for children of MU graduates, and this year the association awarded $2,000 scholarships to 25 students. The program requires an application and is selective (not all applicants receive awards). The minimum criteria to apply for the scholarship are either a score of 26 on the ACT or being ranked in the top 20 percent of high school graduating class. The application includes an essay. Selection is based on the applicant’s academic strength and potential for leadership. Apply for this program by Feb. 1 in the year before the student’s fall enrollment. The application puts students in the pool for the Legacy Scholarship as well as other non-legacy scholarships. Applications are submitted online at www.mizzou.com.
Magazine nets awards
The Winter 2011 issue of MIZZOU magazine, The Future of Food, won a silver award for special issues in the 2011 competition of the Council for Advancement and Support of Education. In the same national contest, photographer Nicholas Benner earned a silver award in the photographer of the year category. Art director Blake Dinsdale designed the feature Summer 2010 story, “Down the Rabbit Hole: Enter the World of Tim Burton,” which was a merit winner in the Society of Publication Designers’ 2011 Contest.